Google Ads

Google Ads is formulated by Google. Companies can pay Google to have them promote their goods or services on Google Search, YouTube, or affiliated web domains. The business is charged only when the advertisement is clicked by the user.

Search Ads

As the name implies, these ads are visible during searches. These are the advertisements a user sees at the top of Google search results after entering a search query.

Display Ads

Any graphic representation of a company that it pays to have shown on websites that accept advertisements by google or other affiliates.

Shopping Ads

These are advertisements for a product which a user may find under the “Google Shopping” option.

Video Ads

Commercials that appear on you-tube, mainly before the video is played and during its duration.

App Promotion Ads

These advertisements are created to increase interaction for a particular application.

Performance Max

These are ads created without complete human supervision and are supposed to be set up the best to several places on different Google Platforms.

How Google Ads Operates:

Keyword Targeting – Advertisers offer for relevant search terms.
Bidding System – Ad placement is done on a ‘first come, first served’ basis in a cost-per-click (CPC) auction model. Higher bids guarantee better placement.
Ad Rank – Google takes into account the bid amount, relevancy of the ad, and the experience offered by the landing page while deciding the placement of the ad.
Audience Targeting – Based on demographic and geographical data, interest, and user activity, an ad can be displayed to relevant audiences.
Performance Tracking – Advertisers can study their ad metrics and evaluate impressions, clicks, conversions, and ROI obtained.

Advantages of Google Ads:

Immediate presence on Google.
Exact audience targeting.
Complete control over budget and spending.
Performance is measurable with analytics.
Can support organic SEO efforts.